Strong Cast was created to provide a dedicated platform for selling high-quality fishing lines to the U.S. market, focusing on delivering a smooth, engaging shopping experience. My role as the web engineer involves building the frontend with Next.js, taking advantage of its fast performance and server-rendered features for optimal SEO. The backend relies on the Shopify Storefront API, ensuring efficient product management and a seamless checkout process. Together, these technologies create a customized solution that showcases the products in a visually appealing and user-friendly way.
The platform is designed to handle the specific demands of e-commerce, including fast load times, responsive design, and smooth interactions from browsing to checkout. Strong Cast’s business model required a solution that combined the flexibility of a custom frontend with the power of Shopify’s e-commerce tools. My focus has been on maintaining a consistent user experience while adhering to industry standards for security, scalability, and performance.
